D J Academy for Managerial Excellence

By Dr.S.T.Nambi What is Business Intelligence? The term Business Intelligence (BI) was first coined by Richard Miller Devens in 1865 to describe how a successful banker named Sir Henry Furnese established a network of information to beat competitors. Furnese’s network of informant merchants scattered throughout Western, Central, and Northern Europe disseminated information to him faster than it could reach any of his competitors, thus allowing him to act on the intelligence and turn major profits. In 1958, a researcher named Hans Peter Luhn used the term to describe an automated system of disseminating information between the different sections or divisions of an organization. In 1989, Howard Dresner - a research fellow at Gartner Group, used the term business intelligence as “the concepts and methods to improve business decision-making by using fact-based support systems.” Today, BI refers to a technology-driven process for analyzing data and disseminating actionable information ...

By Dr.Deepa Venugopal Managing today’s astute and compelling customers is no child’s play. Present day organisations have understood that investing in Customer Experience (CX) would help in building better products, processes and services which in turn can drastically improve the financial performance and KPI’s. Return on Investment (ROI) is a time-honoured financial metric which assesses the monetary gains from an investment made. But in the contemporary business world where customers call the shots it’s time to welcome another metric named Return on Experience (ROX). So how is ROX better than ROI? Studies reveal that more than 75% of the customers would happily repeat a purchase from a company if they know their name, purchase history and recommend the products based on their preferences. Consequently, this would mean that organisations are in search of metrics which can effectively measure Customer Engagement (CE).While ROI is built on a ‘narrow’ concept of cash outflow V...

By Mrs.S.Johnsi "How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case." - Robert G. Allen Indian households’ preferred financial assets are bank deposits, life insurance, precious metals, post-office savings and real estate.  Traditionally households were looking for safe investment options.  The second reason why other financial assets have not gained importance is the lack of financial literacy among the people.  Securities Exchange Board of India (SEBI), National Stock Exchange (NSE), Bombay Stock Exchange had empanelled resource persons to spread financial literacy across states. In order to study the investment behaviour of investors SEBI Investors Survey 2015 was commissioned in the year 2015 and the survey was completed in the year 2018.  The result of the survey was revealed by SEBI in the month of August 2019.  The survey initially included 2,04,694 households and the demographic det...

By  Dr.P.Sangeetha “To be human is to live our highest potentials” We as human always dream of fame, success, and growth. We struggle in our lives to live to our highest potential. We are struggling to achieve growth and excellence on personal, profession and academic level. Many of us are aware of what it takes to grow and succeed while most of us are not aware of how one can be successful and can achieve excellence on all levels. Most of us want excellence but are not ready to strive for achieving excellence. To grow and achieve excellence, we should make excellence as our top priority in all aspects of our lives and it can be achieved by always striving to do better. Excellence is the condition of surpassing some standards of expectations. We as an individual, without looking at our personal skills that are the root causes, try to deal with challenges around us which includes work, family, friends, career and finance etc. We grow and succeed only whe...

By Dr.  M.K.M. Manikandan       Associate Professor       Recently India’s Finance Minister Honorable Nirmala Sitharaman made a statement on the sluggishness of the automobile sector. The statement reflected the report from Deloitte 2019 titled Global Automotive Consumer Study which states that the Young Indian consumers are not averse to the idea of shared mobility leading to the condition of taking a ride in hired taxis like Ola and Uber than buying cars for their disposal. Ola and Uber are platforms that employ people who can work at their convenience and can sign in and sign out any time based on their convenience, generally called as Gig Economy. Some of the famous Gig Economy platforms in India are Ola, Uber, Swiggy, Zomato to name a few.                            Image Source: Salve and Paliath, June 4, 2019. India’s Gig Workers: Overworked and Underpaid T...

By Ms.Punya V.C.       Student, DJAME It is the second lunar exploration mission developed by the Indian Space Research Organisation (ISRO) to go where no other country has ever gone before. It consists of: ·          The Orbiter which will observe the lunar surface and relay communication between Earth and Chandrayaan 2’s Lander – Vikram ·          Vikram Lander designed to execute India’s first soft landing on the lunar surface ·          Pragyan Lunar Rover a 6 wheeled, AI powered vehicle named Pragyan, which translates to wisdom in Sanskrit. The aim is to help us understand the moon better and to map the location and lunar water via Pragyan. It was first of its kind in many ways: ·          1 st space mission to conduct a soft landing on the moon’s South Polar Region ·  ...

By Dr.S.T.Nambi If we ask what exactly is the most important thing in the world, people may come out with varied choices like wealth, power, love, security, success, health, food, water etc. In-fact, the most the most important thing is our body . Because it is the only place where we can reside in this world. All the senses need a body to reside and function. What are we without this body?  It is the question that baffles human kind since the time immemorial. Invariably, all the major religions of the world and sages try to answer this question. Let us avoid this metaphysical dilemma and accept the fact that we are nothing without this body – at least in this world!   World Health organization defines health as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. But physical health is a pre-requisite for mental health. Even the great Tamil mystic Thirumoolar accentuates the importance of taking care of...