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Showing posts from February, 2021

Covid, Masked weddings & Wedding Industry

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 By Ms.M.N.Viveka The Covid 19 has brought a new normal where it altered the age old saying “ If it isn’t a fat wedding, it isn’t an Indian wedding”. Indian wedding industry was a prey to Covid. The pandemic of course took a toll on the usual customs and rituals of a marriage. The large gatherings of the family members, making feasts, the extravaganza an Indian wedding was all lost due to the lock down. It was also a blessing in disguise, with the restrictions on the number of guests for the wedding; Budgets are reduced, one could cut the cost of otherwise throwing a lavish party at big marriage halls & other related aspects to satisfy the societal expectations. The other phase is that people who never thought of their wedding in another three to four years are actually getting hitched at the earliest, only because they wanted to save their holidays & money. On the other side people who actually wanted to get married and show case their wealth by spending much on the wedding w