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DIGITAL TRUST

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  By  Dr. Sridevi.K.B The above image is a recent post appeared in a hacking portal, that has marketed 2,19,675 customers’ database of Starbucks- Singapore. Though it is difficult to believe such a data breach, but it is officially confirmed by Starbucks and communicated to their customers. This incident is a live illustration of how the data theft has shattered the trust among the customers of a multinational conglomerate. The data was hacked from the customers’ orders which were placed through Starbuck’s APP and online.  The fundamental and foundational element for any strong and healthy relationship is ‘TRUST’. It is not only in the case of interpersonal relationship, but for digital relationships too. Recently, Mckinsey has conducted global research with 1300 business leaders and 3000 consumers and found that digital trust is not only fulfilling the customers’ expectations but also ensure business growth. The study has also identified that organizations which are able to establis
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What is SOVA Virus?

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  By Dr.R.Prabusankar, Professor Several Indian banks, including HDFC Bank and IDBI Bank, have warned account holders not to download mobile applications from sources other than official app stores. They issued the alert after consultation with India's computer emergency response team or his CERT-In. According to Cert-in's recommendations for India, "SOVA previously focused on countries such as the United States, Russia, and Spain, but will add several other countries, including India, to its target list in July 2022. SOVA, a new version of the Trojan virus reportedly targeted over 200 mobile banking and encryption apps to steal login credentials and cookies. You can keep the information for ransom. What is SOVA? SOVA is an Android banking Trojan that targets banking apps to steal personal information and add a layer of deception to many apps. These layers help malware mimic payment apps. This malware was first spotted for sale on the underground market in September 2021.
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SECOND BRAIN

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 By Prof.Sreeraman Nandhi Owning another brain is not science fiction anymore. People practicing productivity have formed a very thought-provoking and highly creative community. The success mantra has changed. People are no longer looking forward to working hard and long. It is all about working smart by building a second brain. You can track progress or organize information using the second brain. You can also use words like Augmented memory or Mirror mind for it. Notion, Obsidian, Ever Note, and Roam Research are some of the popular apps to get started. Each app has its unique feature, but they all serve one purpose. Let us talk about efficient organizing. These apps have calendars, tables, infinite space, and many more features to help you. You do not have to maintain a separate calendar, to-do list, and progress tracker. All of these are digital and available in one place. So, you can compare and contrast your projects and progress. The second brain is not an incomprehensible idea.
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Employee Moonlighting: The New way of Entrepreneuring

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By Ms.M.N.Viveka  The Term Employee/Job Moonlighting Moonlighting means ‘working two jobs at the same time, preferably doing one at night-time so that they aren’t caught.’  It is the practice of working on a second career outside normal business hours of the primary job to earn extra money. Most of the organizations have policies in place that forbid moonlighting and take strict actions against the employees taking up a second job while for some organizations, their employee’s second jobs do not matter. Reasons for Job Moonlighting : Employees may choose for a second job for additional income if they have low salary at their primary jobs and need extra source of income to meet their needs or the primary income may not be adequate to take care of the demands of their luxurious life. Secondly, in case of job discontent where employees are unhappy with the job profile, opportunities, or career growth. Employees may also consider a second job to gain additional skills or indulge in work pr
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Is India ready to embrace Digital rupee?

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 By Dr.Deepa Venugopal In a historic move, Indian Finance Minister Ms Nirmala Sitaraman in her 2022 budget presentation announced that India will be launching its own Digital Rupee by 2022-2023. This announcement has evoked mixed response from business and commoners. But what made Ms. Sitaraman take this big plunge? Let us get some quick facts about how India has outpaced the world in digital transactions. India recorded the highest number real time transactions in 2020 to the tune of $25.6 billion (more than 60% of China) surpassing China’s $15.7billion transactions & Korea’s $6 Billion transactions.  It is predicted that the value of these digital payments are likely to hit $1 Trillion by 2026. The success of India’s digital payment story can be attributed to high smartphone penetration, economical internet data, policy framework like UPI from NPCI, launch of BHIM – App, digital payments lead by BharatPe, Phonepay, Paytm, Razorpay, Gpay, Pinelabs etc. during the pandemic. They
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What and Why of PLI schemes?

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 By Dr.P.Sangeetha “The state of the world today teaches us that self-Reliant is the only path” PLI Scheme – Production Linked Incentive Scheme (Potential to boost India’s Manufacturing) PLI scheme is an initiative started by Government of India in March 2020 to not only encourage foreign companies to find workforce in the country to generate employment, but to make India a competitive player in the global market and boost domestic manufacturing & exports. Through the PLI scheme, the Government intends to promote its flagship Make-In India program and it is a part of Atmanirbhar Bharat.   What is a PLI Scheme? PLI stands for Production Linked Incentives. The Government provides incentives for the companies that shows incremental sales of Indian manufactured products. It is a reward for increased domestic production. India’s Finance Minister has announced an outlay of INR 1.97 Lakh Crores for PLI Schemes across 13 key sectors in the Union budget 2021-22. Finance Minister
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IS FIXED DEPOSIT A LUCRATIVE INVESTMENT CHOICE????

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 By Dr.S.Johnsi Businesses as well as individuals learnt the value of money and the importance of savings during the pandemic like never before. The sudden announcement of lockdown, job loss and salary cuts led to personal financial crisis. Even after the lockdown many small businesses are closed and some have even slowed down. People have now realised the importance of savings as well as safe investments. Among the various alternatives, the oldest, safest and the most preferred investment choice is fixed deposit.   Investors diversify their investments into fixed income and variable income investment sources. Fixed deposits fall into the first category and it provides a regular and fixed return to the investors. Investors prefers to invest in risk free investment avenues like fixed deposits since the interest rates offered on fixed deposits are higher compared to the savings account balances.   Features of fixed deposit 1.       It is a safe and preferred investment option. 2.  
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