SEBI - INVESTOR SURVEY
By Mrs.S.Johnsi
"How
many millionaires do you know who have become wealthy by investing in savings
accounts? I rest my case."
- Robert G. Allen
Indian
households’ preferred financial assets are bank deposits, life insurance,
precious metals, post-office savings and real estate. Traditionally households were looking for
safe investment options. The second
reason why other financial assets have not gained importance is the lack of
financial literacy among the people.
Securities Exchange Board of India (SEBI), National Stock Exchange
(NSE), Bombay Stock Exchange had empanelled resource persons to spread
financial literacy across states.
In
order to study the investment behaviour of investors SEBI Investors Survey 2015
was commissioned in the year 2015 and the survey was completed in the year
2018. The result of the survey was
revealed by SEBI in the month of August 2019.
The survey initially included 2,04,694 households and the demographic
details were collected. In the second
stage 50,453 households were chosen for the final survey. The respondents include both urban and rural
households.
The
findings which are similar to both urban and rural include:
·
More
than 95% of the households prefer to invest in bank deposits
·
The
second most preferred sector for investment was life insurance.
·
Precious
metal was the third most preferred investment followed by post office savings
and real estate.
·
Mutual
funds emerged at the sixth place; stocks occupied the seventh place followed by
pension schemes, company deposits, debenture, derivatives and commodity futures
as preferred investment vehicles for the urban household.
·
Among
the rural households less than 1% of the respondents were investors and also
the awareness about equity and mutual funds was only 1.4%.
·
However
75% of the investors participated in the survey were first time investors. So on a positive note; it is found that the
investor base is increasing in India.
·
Middle
income people save more as a percentage of their annual income compared to the
high income people.
·
The
primary motivation to save in securities market is capital gain followed by
life style improvement plans.
·
Among
the surveyed, the equity investors constituted of 23% government employees, 11%
private employees and 17.5% business owners.
·
15%
of the survey respondents are investors and 18% of the survey respondents have
invested in equities.
·
The
top sources of IPO news is newspapers and television.
·
Most
interestingly, the survey results showed that perceptions of risk, return and
liquidity are not similar with their actual risk, returns and liquidity
profile.
·
Investors
considered bonds and debenture as highly risky compared to mutual funds and
equities due to their lack of awareness level.
The survey proved that both urban
and rural households still prefer to invest in traditional assets over new
alternative investments. There are two major factors that impact the
investments of the households. Households prefer to invest in assets which are
less risky and secondly lack of awareness about modern instruments made them to
continue with the existing choices.
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